Pith Pilates, United Kingdom
A corporate events landing page for Pith Pilates, built inside Elementor
A corporate events landing page for Pith Pilates, built inside Elementor with a strict black, white and D9C4A9 palette.
The challenge
What was breaking
Pith Pilates wanted a landing page for corporate and private group events, but it had to live inside their existing WordPress and Elementor site rather than as a separate build. An earlier pink direction did not fit the brand, so the palette needed to be rebuilt around restraint. The page still needed a working enquiry form and a way for corporate bookers to find the studio.
What we built
The system
We built the page as a custom HTML widget inside Elementor, keeping it inside the existing stack rather than bolting on a new one. The palette was locked to white and black with a single accent colour on links, D9C4A9, after the client rejected pink. We added an interactive Leaflet map showing the studio location, an enquiry form through FormSubmit that needed no backend, and subresource integrity on the external scripts we pulled in.
Building inside someone else’s stack
Pith Pilates needed a landing page for corporate and private group events, but the site it had to live in was already built in WordPress with Elementor. That ruled out a clean framework build from scratch. We delivered the page as a custom HTML widget inside the existing Elementor site, which meant working inside its constraints rather than replacing them, and it meant the finished page had to sit comfortably next to pages we did not build and could not change.
A pilates studio website with one job: corporate enquiries
The client had already tried a pink direction and it did not fit the brand. We rebuilt the palette around restraint: white and black only, with a single accent colour, D9C4A9, reserved for links. That kind of discipline is harder to hold onto than it sounds, especially inside a page builder where it is easy to let extra colour creep back in through a default button style or a widget that ships with its own opinions. Holding the line on two colours and one accent is what makes the page read as considered rather than assembled.
A landing page for corporate events that shows where to turn up
Corporate bookers need to know where the studio actually is before they will commit a group to it, so we added an interactive Leaflet map showing the location. The enquiry form runs through FormSubmit, which meant a working form with no backend to build or maintain, and no extra server for the studio to look after once the page went live. We also added subresource integrity on the external scripts the page pulls in, so a compromised third-party script cannot run silently on the page. Small details, but they are the ones that decide whether a page is trustworthy close up, and not only from a distance.
Fast, disciplined, and inside the rules given
Not every project gets a blank canvas. Pith Pilates needed a page that respected an existing WordPress site, an existing page builder, and a brand direction the client had just tightened up. The result is a landing page that does its one job, booking corporate enquiries, without pretending to be a bigger build than it was asked to be. Working well inside a constraint is its own kind of craft, and it is often the more useful skill for a client who already has a site they are not about to throw away.
Stack used
- WordPress
- Elementor (custom HTML widget)
- Leaflet
- FormSubmit
- Subresource integrity (SRI)